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• advertising and marketing
• candidate search
• JobBurner features

• What's in a name?

  10 company name types: pros and cons . I thought this was interesting from a recruiting perspective. This article breaks down categories for technical (web 2.0 and traditional) company names ... like real words (Apple, Amazon), compounds (Bloglines, Facebook), Posted Feb 28 2007, 04:59 PM by gretchen with | with no comments Filed under: employment branding

• Listening to your audience

  Anyone of you hiring managers or recruiters reading Rob Walling's blog ? Rob is a software developer by trade, but spends his time writing about hiring, motivating and managing software developers. His insight is intriguing and his reach is far and Posted Feb 15 2007, 09:07 AM by zoe with | with no comments Filed under: candidate search, employment branding

• Shameless plug for audio conference on blogging

  Just wanted to let you know that on Thursday, Feb 15, I'll be joining Dave Mendoza of JobMachine and Joel Cheesman of HRSEO for part two of Kennedy's series on Blogging Your Way to Recruitment Success . Dave will be moderating while I'll be Posted Feb 09 2007, 05:32 PM by gretchen with | with no comments Filed under: employment branding, JobBurner features, advertising and marketing

• What are your jobseekers saying about you?

  When I worked at Microsoft, I used to routinely read RSS feeds for key words like "Microsoft recruiter", "work at Microsoft" and "Microsoft employee" ... as well similar feeds for our competitors. Sure, it's not the purest Posted Feb 06 2007, 04:59 PM by gretchen with | with no comments Filed under: employment branding

• 2007 the strongest year for college recruiting since the dot-com bust

  The Wall Street Journal Online: Class of '07 Gets Plenty of Job Offers . "This year is shaping up to be the strongest for college recruiting since the downturn earlier this decade." Not necessarily a news-flash but good data to know nonetheless: Posted Feb 02 2007, 04:45 PM by gretchen with | with no comments Filed under: employment branding

• Top 5 Tips for Writing a Great Job Description

  As recruiters we expect candidate resumes to be impeccable examples of personal marketing tools, easy to understand, and without any grammatical errors or typos. Unfortunately we don’t always have the same high standards when it comes to one of our most Posted Feb 01 2007, 12:17 PM by zoe with | with 2 comment(s) Filed under: candidate search, employment branding